HUMANEERING^® International Chooses The Beacon Company for Marketing Strategy Development and
Branding Initiative

The Beacon Company recently announced it has been awarded the development and implementation of a corporate branding initiative and critical marketing execution for HUMANEERING^® International. HUMANEERING^®, specialists in maximizing people and business performance, sought the professional marketing services of The Beacon Company to enhance HUMANEERING^®'s growth plan and to support the company's strategic initiatives. The result of a recently held strategy session led by The Beacon Company is a custom-developed marketing roadmap that specifies all of the communication elements HUMANEERING^® will implement in 2006. Immediate initiatives being executed by The Beacon Company include a branding and positioning strategy. 

”We have specific revenue growth plans for our business and knew marketing would play a key role in helping us meet our goals," states Dick McCormack, President, HUMANEERING^®. "By partnering with The Beacon Company, we are now able to follow a pathway that has been custom-developed just for us. Already we have experienced the value of our relationship with The Beacon Company who has been instrumental in helping refine our thoughts and perceptions around branding and positioning. We are confident that these baseline marketing initiatives will pay handsome dividends for us in the near future as we move forward.”

About HUMANEERING^® International

HUMANEERING^® delivers profitability opportunities by maximizing and guaranteeing people and business performance improvements. This is accomplished by driving company financial success through improved individual and team contributions; bringing sustainable results to business execution; applying risk removal processes with best-in-class tools; focusing on certainty and consistency; and guaranteeing your return on investment. For more information on HUMANEERING^® International, visit www.Humaneering.com