Marketing Results Create Buyer Connections for
GreenWood, Inc.
The Marketing Beacon, a provider of custom-designed marketing services centered on business growth, continues to deliver fully outsourced marketing services for GreenWood, Inc. Functioning as GreenWood’s marketing group, The Marketing Beacon delivers a blend of strategy and tactical execution purposed for building market awareness and credibility for GreenWood’s contract maintenance and construction services business.
The Marketing Beacon first created a custom-developed marketing roadmap for GreenWood which serves as the implementation plan for all marketing activity. On-going work includes the development and delivery of components for GreenWood’s sales and marketing toolkit including public relations, collateral, advertising, newsletters, website maintenance, sales support, project profiles and success stories. The marketing roadmap implementation focus remains on making buyer connections for GreenWood’s business.
For years, GreenWood had enjoyed much success before realizing they had marketing challenges that had not been addressed. There was often talk about putting together a plan, but that didn’t happen until they began working with The Marketing Beacon who came in and developed a custom marketing roadmap that matched where GreenWood wanted to take their business.
“We simply trust them with managing the plan execution while we focus on running our company,” says John Wood, chairman and CEO. “The results have been tremendous and our market exposure has been very positive. We now have market connections that did not exist before working with The Marketing Beacon. We consider them as a member of our sales and marketing team and cannot imagine our relationship any other way.”
About GreenWood, Inc.
GreenWood provides integrated maintenance and construction solutions designed to extend the life of critical assets, influence operational efficiencies and deliver bottom line improvements for plants and facilities throughout the Southeast and Mid-Atlantic. We operate under a “Customer-Centered” philosophy where safety performance is always first and our flexibility to respond to customer needs is an ongoing priority. For more information on GreenWood, visit www.GreenWoodInc.com.
