The Marketing BeaconMarketing Know How

The Beacon Company recently published an article in Marketing News on the benefits of outsourcing marketing functions.

Marketing News is the bi-monthly publication of the American Marketing Association (AMA), one of the largest professional associations for marketers with over 38,000 global members representing every area of marketing.  The AMA has been the leading source for information, knowledge sharing and development in the marketing profession for more than six decades. 

"Working under a virtual structure offers a number of learning opportunities.” adds Lenox.  “There is a lot of schedule flexibility which allows me to work on assignments at just about any time.  At the same time, I’m learning the disciplines of meeting deadlines and adhering to prioritized marketing tasks that are assigned to me.” 

You can read the article in its entirety here.