The Beacon Company Delivers Marketing Presentations
to FastTrac^®

William Russell, Managing Partner of The Beacon Company, a provider of custom-designed marketing services centered on business growth, recently made presentations to FastTracSC.  Presentations were delivered to both the NewVenture™ and GrowthVenture™ entrepreneurial groups of upstate South Carolina. 

Russell spoke about the importance of developing a marketing strategy and plan to the NewVenture group which is comprised of those who are exploring the feasibility of their business ideas and laying the groundwork for a future business.  In this presentation, Russell outlined the critical components required for an effective marketing strategy, plan, execution and measurement. 

For the GrowthVenture group consisting of entrepreneurs who are attempting to streamline their business processes through analysis of strengths and shortcomings, Russell highlighted the importance of consistently working a marketing roadmap to develop revenue-generating opportunities.  Emphasis was placed on maintaining a fresh marketing toolkit, being market focused and measuring results.     

“As part of our curriculum, we bring in seasoned experts to share insights that will help our participants either hone their business ideas or make adjustments that will positively impact their existing businesses,” says Kim Williams, upstate facilitator for FastTracSC.  “Because strategic marketing planning and goal-centered execution is crucial to any business, we turned to The Beacon Company whose real-world experience was presented in a personalized manner which our attendees could easily grasp.”  

About FastTrac^®

FastTrac is a coalition whose members represent the best of entrepreneurial resources in South Carolina with the mission of promoting entrepreneurship and small business in the state through FastTrac programs.  The goal is to help visionaries turn ideas into substantial growth-oriented businesses in order to improve the quality of life and work in South Carolina.  For more information, visit www.fasttracsc.org.